WWII Advertising and the art of James Bingham

Posted: April 20, 2012 in Advertising, Classic Military, Picture of the Day, Uncategorized
Tags: , ,

James Bingham was a naval officer and advertising genius in his day. His clients included The Airlines of the United States (a travel association), Association of Railroads (Travel association), Maxwell House Coffee, Gulf Oil, Cannon Towels, Caterpillar Tractor, Philadelphia Whisky, Alcoa Steamship Company, Champion Spark Plugs and U S Steel. The main purpose of advertising during this period was to build brand loyalty tied to support of our troops and the war effort with an eye towards post war consumerism.

His ads seem to be the precursor to the A&F style ad layout. Close to soft core porn as you could get in mainstream publications (Life etc.) in those days. Here are some towel ads. They could have easily been done by Tom of Finland. They ran in all the big magazines. And apparently gays in the military aren’t a new thing either.













  1. DamienOz says:

    OMG – it IS porn – cloaked in Patriotic Fervour – as all good porn should be 🙂

  2. SDJ says:

    Reblogged this on That Kind of Guy and commented:
    Have to say, I don’t really my own Marine Corps’ deployments being like this.

  3. […] of a stroke — and perhaps a broken heart — very soon after his wife’s death), his “True Towel Tales” series for Cannon Towels depicting true stories from military men about bathing made World […]

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